Product Designer
UX and UI Designer
Overthinker by nature, who works end-to-end design across B2B SaaS, data visualisation, and AI and ML-driven products. Collaborate with research, engineering, and data science to deliver work that moves real metrics.
Overthinker by nature, who works end-to-end design across B2B SaaS, data visualisation, and AI and ML-driven products. Collaborate with research, engineering, and data science to deliver work that moves real metrics.
Skills
Creative Solutions
Designing complex platforms is easy; designing for actual humans is where things get educational. That’s why I prototype fast, so reality can humble me early.
Skills
Creative Solutions
Designing complex platforms is easy; designing for actual humans is where things get educational. That’s why I prototype fast, so reality can humble me early.
Skills
Creative Solutions
Designing complex platforms is easy; designing for actual humans is where things get educational. That’s why I prototype fast, so reality can humble me early.
User Experience Research
User and stakeholder interviews, surveys, usability tests, analytics, and competitive analysis. Synthesize the findings into clear and actionable opportunities for product improvements.
User Experience Research
User and stakeholder interviews, surveys, usability tests, analytics, and competitive analysis. Synthesize the findings into clear and actionable opportunities for product improvements.
User Experience Design
Journey mapping, IA diagrams, low‑fidelity wireframes and/or prototyping flows. Iterate through testing to refine the experience and validate concepts and flows.
User Experience Design
Journey mapping, IA diagrams, low‑fidelity wireframes and/or prototyping flows. Iterate through testing to refine the experience and validate concepts and flows.
User Interfaces
High‑fidelity interfaces and documented user flows; owning or nurturing the design system, delivering robust interactive components, and ensuring WCAG compliant accessibility across products.
User Interfaces
High‑fidelity interfaces and documented user flows; owning or nurturing the design system, delivering robust interactive components, and ensuring WCAG compliant accessibility across products.
User Interfaces
High‑fidelity interfaces and documented user flows; owning or nurturing the design system, delivering robust interactive components, and ensuring WCAG compliant accessibility across products.
Product Design
UX DESIGN
Interaction Design
Visual Design
IA Diagrams
Prototyping
Accessibility (WCAG)
User Interviews
Usability Testing
Journey Mapping
Task Flows
QA DESIGN
Design systems
Data visualization
Scrum master
Collaboration
UX research
AI
Product Design
UX DESIGN
Interaction Design
Visual Design
IA Diagrams
Prototyping
Accessibility (WCAG)
User Interviews
Usability Testing
Journey Mapping
Task Flows
QA DESIGN
Design systems
Data visualization
Scrum master
Collaboration
UX research
AI
AI
UX research
Collaboration
Scrum master
Data visualization
Design systems
QA DESIGN
Task Flows
Journey Mapping
Usability Testing
User Interviews
Accessibility (WCAG)
Prototyping
IA Diagrams
Visual Design
Interaction Design
UX DESIGN
Product Design
AI
UX research
Collaboration
Scrum master
Data visualization
Design systems
QA DESIGN
Task Flows
Journey Mapping
Usability Testing
User Interviews
Accessibility (WCAG)
Prototyping
IA Diagrams
Visual Design
Interaction Design
UX DESIGN
Product Design
Projects
Solving Problems
Solving Problems
Problem-solving is like stand-up comedy: your audience dictates your success. If your solution leaves the room in silence, no amount of explaining will save the performance.
Problem-solving is like stand-up comedy: your audience dictates your success. If your solution leaves the room in silence, no amount of explaining will save the performance.
I helped to deliver the design section of the "Enrolment" and "My Account" experience on Avios.com. With a focus on ensuring a seamless and efficient registration process and providing a user-friendly solution for the account management journey.
This resulted in a 5.6% increase in the number of new BAEC members and a 40% reduction in the process time.
I helped to deliver the design section of the "Enrolment" and "My Account" experience on Avios.com. With a focus on ensuring a seamless and efficient registration process and providing a user-friendly solution for the account management journey…
I helped to deliver the design section of the "Enrolment" and "My Account" experience on Avios.com. With a focus on ensuring a seamless and efficient registration process and providing a user-friendly solution for the account management journey.
This resulted in a 5.6% increase in the number of new BAEC members and a 40% reduction in the process time.
I led the design of the Avios Wallet product, which enabled users from Iberia and Vueling to aggregate their Avios points into a single Avios balance by linking their accounts. Avios Wallet achieved 214k account links within the first 90 days. 37% increase in cross-brand redemptions and 12% reduction in customer support queries about point transfers.
I led the design of the Avios Wallet product, which enabled users from Iberia and Vueling to aggregate their Avios points into a single Avios balance by linking their accounts…
I led the design of the Avios Wallet product, which enabled users from Iberia and Vueling to aggregate their Avios points into a single Avios balance by linking their accounts.
Avios Wallet achieved 214k account links within the first 90 days. 37% increase in cross-brand redemptions and 12% reduction in customer support queries about point transfers.
Drove the design strategy for a SaaS product by gathering feedback through user experience initiatives and stakeholder interviews, validating solutions via user testing, and delivering high-fidelity mockups and interactive prototypes. Created and maintained the design system and a style guide to ensure consistent, intuitive user flows and a cohesive visual identity.
Drove the design strategy for a SaaS product by gathering feedback through user experience initiatives and stakeholder interviews, validating solutions via user testing, and delivering high-fidelity mockups and interactive prototypes…
Drove the design strategy for a SaaS product by gathering feedback through user experience initiatives and stakeholder interviews, validating solutions via user testing, and delivering high-fidelity mockups and interactive prototypes. Created and maintained the design system and a style guide to ensure consistent, intuitive user flows and a cohesive visual identity.
Designed intuitive interfaces with heavy data visualisations powered by AI and machine learning to enhance analytics capabilities. Collaborated with stakeholders to create innovative features, built interactive user flows, and developed a consistent design system to support a flexible product without losing consistency and product value.
Designed intuitive interfaces with heavy data visualisations powered by AI and machine learning to enhance analytics capabilities. Collaborated with stakeholders to create innovative features, built interactive user flows…
Designed intuitive interfaces with heavy data visualisations powered by AI and machine learning to enhance analytics capabilities. Collaborated with stakeholders to create innovative features, built interactive user flows, and developed a consistent design system to support a flexible product without losing consistency and product value.