Project
DEI Diagnostics
Pulsely helps organizations turn good intentions around Diversity, Equity, and Inclusion into measurable progress because saying “we care about DEI” is a start, but not quite a strategy. By combining workforce data with insights into inclusion mindsets, they uncover what’s really happening beneath the surface.
With this clarity, businesses can identify gaps, challenge assumptions, and design initiatives that move beyond box-ticking in a survey, creating workplaces where inclusion is not just defined, but genuinely experienced.
Industry
Survey Diagnostics
Year
2021
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Problem
02
Challenge
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Research
Discovery to Definition
Considering that the admin side of the platform is intended for Pulsely's internal use, where “the user,” or the science team, is already present, developing comprehensive user personas at this point felt excessive. Instead, I focused on consolidating insights from stakeholder interviews and aligning them with the methodologies used by the science team, ensuring a shared understanding of both the product goals and how data would support them.
04
Ideation
User flow
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Solution
Client campaigns
In order to ensure demographic relevance and impact, each Pulsely client can run multiple campaigns throughout the process, both to track the implementation of DEI and to customize initiatives for various internal audiences.
New campaigns
When setting up a campaign, we can select a product, in this case, a pre-created survey, along with its target audience, launch date, and deadline. Additionally, specify the information that appears in the email invitation to the survey, including the welcome message for participants.
Employees
The employee list must follow a specific structure to comply with demographic guidelines. We offer a sample document to make sure HR satisfies all specifications, enabling us to process and analyse data precisely and consistently.
Audience
Each campaign is designed to target a particular audience, and we have the ability to pre-define that audience in each client account. When a client requests it, these audiences may be altered or saved for use in future campaigns.
Users list
To oversee and manage authorised access to client's account.
New product
The specialized DEI solutions are carefully customized to cater to the organization's particular requirements and areas of focus. Every offering is specially designed to align with the company's objectives and core values, ensuring optimal impact and pertinence.
Questions
Each question contributes unique data points that are important for analysis. These questions facilitate the measurement and comparison of responses, enabling to identify trends and patterns within a company.
Furthermore, they calculate the intensity of opinions and feelings, providing a measure of the strength of attitudes. This allows for a more in-depth understanding of the respondents' perspectives and provides valuable insights into their motivations and beliefs.
Questionnaire sections
Each section focuses on distinct topics and employs varying measurements, they each yield unique results.
Track campaign
Continuously monitor the survey response rates leading up to the deadline. Subsequently, conduct a comprehensive examination of the outcomes to uncover and emphasise crucial insights.
User flow
Design system
