Summary
With over 15 years of experience as a digital designer with a degree in industrial design. I'm passionate about problem-solving, creativity, and innovative solutions that prioritise user needs by following principles and methods of human-centred design without compromising functionality or the product’s primary objectives.
Worked across various business sectors, including software, finance, data analysis, and healthcare.
Work Experience
✤ Led competitive analysis and user testing initiatives, such as A/B testing, usability testing, and surveys with multiple Avios programme members, to identify key pain points and test product hypotheses to validate product strategy.
✤ Created high-fidelity prototypes to refine user flows and support usability testing in order to improve the user experience and reinforce design assumptions.
✤ Established a detailed design system for Avios Wallet to ensure visual consistency across all 4 OpCos (British Airways, Aer Lingus, Iberia and Vueling) while respecting each brand identity. The outcome improved efficiency in the design process and provided guidelines for other teams.
✤ Enforced design QA standards, fostering efficient collaboration with engineering teams, minimising design-related discrepancies and improved project delivery timelines.
Results
Increased the number of new BAEC members by 5.6% through the Avios.com enrolment process, and reduced the process time by 40%.
Avios Wallet achieved 214k account links within the first 90 days (exceeding the 150k target). 37% increase in cross-brand redemptions (e.g., Vueling users booking Iberia flights) and 12% reduction in customer support queries about point transfers.
✤ Lead the Pulsely SaaS product's design strategy by created interactive prototypes and high-fidelity mockups to guarantee smooth and simple user flows for improved usability.
✤ Designed and maintained a comprehensive design system and style guide, ensuring uniformity throughout the business's visual identity. Closely collaborated with the engineering team to deliver production-ready assets to ensure flawless implementation.
✤ Collected functional feedback through admin user experience initiatives conducting user testing and internal stakeholder interviews in order to validate solutions and optimise product choices.
Results
The timeline for the production of the report has been reduced by 30%.
✤ Developed visual strategies and implemented intuitive user interfaces with advanced data visualisation, powered by AI and machine learning insights to boost data analytics capabilities.
✤ Analysed complex datasets to identify the best visualisation strategies that would convey important insights in line with specific informational goals.
✤ Collaborated closely with all stakeholders to conceptualise and introduce innovative features, enhancing overall user experience and product value.
✤ Built end-to-end mock-ups and interactive user flows to evaluate and validate user experience. Developed and sustained an comprehensive design system to ensure consistency across the product.
✤ Consultant UI/UX Designer to identify and address user experience needs across diverse projects.
✤ Optimisation of complex user flows, developing intuitive and elegant experiences for different user needs with high-fidelity wireframes.
✤ Design from scratch a new banking concept application for mobile Android in an environment that required strong problem-solving skills and independent self-direction.
✤ Provide both highly analytical and creative ideas to a design engagement in a process with a full implementation of contemporary user-centred design methodologies with a high detailed visual design and implementation of an elaborate design system.
✤ Visual design mockups and user interfaces of multiple projects across the Alfresco platform, both for desktop and mobile applications.
✤ Design system and detailed specifications to hand over all the necessary assets to the developers/engineers’ team.
✤ Partnering with the UX team to improve the user experience and create new design patterns, define and evolve the software platform.
✤ Create, develop and produce groundbreaking visual solutions and artefacts of different products on multiple platforms, from desktop applications to mobile and tablet for Thomson Reuters Markets digital products, focused on the core product EIKON, a well-known and worldwide finance application.
✤ Partnering with the UX Design and Engineer teams and collaborating in multi-disciplinary research, analysis and strategies to provide design solutions for Thomson Reuters digital products in line with the user and business needs.
✤ Deliver high-fidelity mockups and update Design systems within the company’s components library.
✤ Assist and collaborate with the UX Research team on user testing interviews to collect information on user experience feedback to validate and calibrate design decisions.
✤ Create design solutions, concepts, strategies and visual designs for interactive systems to be implemented in showrooms and marketing suites for luxury real estate and property development companies, such as The Berkeley Group and Redrow in London.
✤ Be part of the usability testing (QA) to guarantee that the product was properly delivered to the client.
✤ Design strategy, aesthetic and visual attitude and the concept of the user interfaces in the Myway website and mobile application whose content was strictly based on streaming music services and music news.
✤ Graphic design elements in website maintenance, as well as banners, newsletters, dissemination and advertising actions for Myway and Waybox (business streaming music service) and partners.
Skills & Tools
User Research
Collaboration
Design thinking
Wireframing / Prototyping
Usability Testing
Responsive Design
Visual Design
Design Systems
Data visualisation
Languages
Portuguese
English
Spanish
Education & Certificates
Universidade Lusíada de Lisboa
(pre-Bologna system)
Hobbies & Interests
Scuba Diving
Human Behaviour
Speleology
Behavioural Analysis
Climbing
History
Hiking
Science
Travel
Photography